How many people are vegan?
Around 25 million people worldwide took part in Veganuary 2024 by giving up animal products¹. In total, around 2% of the world's population is vegan, which corresponds to around 160 million people². In Germany, around 1.5 million people follow a purely plant-based diet³, and the number is rising continuously. Many flexitarians and non-vegans are also increasingly turning to vegan products, whether for health, ecological or taste reasons⁴.
Examples from our portfolio
- Vegan collagen powder "Strawberry Daiquiri":
A fruity alternative to conventional collagen, ideal for skin, hair and nails. - Plant-based protein drink mango-banana with soy:
Over 15 g protein per portion from high-quality sources such as soy, pea and sunflower. Perfect for vegan athletes. - Plant-based protein drink chocolate without soy:
Contains pea, rice and hemp protein, ideal for a dairy-free diet. - Organic multi-protein shake chocolate:
With 17 g protein per portion from organic pea, hemp and pumpkin.
What is collagen important for?
Collagen is an essential structural protein found in skin, bones, tendons and connective tissue. It provides elasticity and firmness to the skin, supports moisture retention and plays a crucial role in tissue regeneration. Conventional collagen is usually obtained from animal sources such as bovine or fish skin.
Glycine, lysine and proline - the basis for collagen formation
These three amino acids are the basic building blocks of collagen. Glycine provides stability, lysine is important for the cross-linking of collagen fibers and proline supports elasticity. Proline is often used in hydroxylated form as hydroxyproline.