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What is the difference between white label and private label?

In the world of retail and product development, the terms "white label" and "private label" are widely used. But what do they actually mean and what is the difference between the two?

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White label: anonymous alternative

White label products are produced by one manufacturer and sold under the name of different companies. In other words, the manufacturer produces a product, but it is sold under the brand of different companies. The origin of the product is often not obvious to the end consumer, as the white label product appears in the branding of the distributor and does not have a label from the actual manufacturer.

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Private label: the individual solution

Private label products, on the other hand, are developed/adapted and manufactured specifically for a particular company. The company works closely with the manufacturer to design a product to its own specifications. This means that the product is sold under the company's brand and therefore has its branding and specifications. The company has full control over the product, from formulation to packaging.

The differences in detail

  • Brand identity:
    With white label products, the focus is on the company selling the product under its own brand, whereas with private label products, the focus is on the company's brand.
  • Customization options:
    While white label products are often standardized solutions that are manufactured for different companies, private label products offer a customized solution that is tailored to the exact needs and preferences of the company.
  • Control:
    Companies have greater control over the quality, ingredients and pricing of private label products as they can influence the entire development process. With white label products, they have less control as the manufacturer sets the production and quality standards.

Which is the right choice?

The decision between white label and private label depends on the company's individual needs and goals. White label offers a quick and cost-effective way to bring products to market, while private label offers a customized solution that reflects the company's brand and vision.

Whichever approach you choose, working with a reliable manufacturer is crucial. A manufacturer that understands your vision and helps you realize your ideas can make a significant impact on the success of your products.

Overall, both white label and private label offer a variety of benefits for companies looking to expand their product offering or strengthen their brand. The choice between the two ultimately depends on the company's individual needs, goals and resources.

Biohealth specializes in private label manufacturing to develop and produce custom supplements for your brand. You can start planning your next product with us using our inquiry form!

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